Top Seven Things To Include On Your Website
Your company's website is often the first impression a customer will have of your business and will allow them to determine if you are worth doing business with. That's why it's critical that your website is clean, functional, and accurately relays the message you want to send to your audience.
Is your website making the right first impression?
Here are the top ten things that you should ensure are on your website:
1. A Clear Explanation What Your Company Does
While this seems like a a no-brainer, you might be surprised on how many companies don't have this. This explanation should include what products or services your company provides, who it provides it to, and how you are different than anyone else out there.
2. Contact Information
How many times do you need customer service or technical support and couldn't find any phone number? The harder it is to contact you, the more potential customers you will lose. You should include your contact information in the header, the footer, and on an separate contact page
Pro Tip: Add an embedded contact form on your website for even easier communication.
3. A Clear Call-To-Action
When a customer arrives on your website they most likely know what they are looking for, but what's the next step? That's where a call-to-action comes into play. This will persuade your customers to know what their next step should be. Do you want them to book a consultation? How about purchase a product? Most of the time a call-to-action button in the header will do the trick!
4. Easy To Use Navigation
The purpose of your website is for potential customers to arrive on your website and find the information they are looking for without being confused. You should pay attention to your audiences typical behaviors on your site and order your navigation to fit those behaviors.
Example: If your customers are more interested in seeing the photography of your work more than reading about the projects you have worked on, you should move that to a higher priority spot on your navigation bar.
Research shows that 79% of consumers trust online reviews and testimonials as personal
recommendations from their loved ones. They build trust and let potential customers read firsthand what others feel about your company. Capitalize on that positivity!
6. Awards And Affiliations
Industry recognition builds trust and establishes credibility. As they say, "If you got it, flaunt it!" As these recognitions hold companies to a standard of work displaying them will speak to your company's quality and expertise in your field.
7. Links To Social Media
In this day and age having a business Facebook is almost as crucial as having a website, so driving traffic to it is important. Social media pages are a way for you to interact with your audience daily. It's simple - by increasing your social following, you establish a relationship with your audience and, in turn, increases traffic to your website.
Pro Tip: Research what social media platforms work best for your industry, so you can make sure you are
covering all your bases.
Your website lets current and potential customers learn who you and your business are on a deeper level. Your online presence is one of the best ways to establish trust and expertise in your industry.
The time you spend on your website is always worth it!