Top Tips For Advertising on LinkedIn
LinkedIn is the number one social network for business networking and career development. If you are in a B2B industry LinkedIn provides the best opportunity to get your name out to the masses, but unless you are trained in marketing it might be difficult to figure out the right steps to take.
There’s no need to worry. Here are some of the top tips for advertising your business on LinkedIn.
1. Start With Your Own Profile
While great advertising is important, we want to take just a few steps back. You are the face of your company and when someone chooses to do business with your company, they are choosing to do business with you. Put your best foot forward and make sure your personal LinkedIn profile is something you can be proud of.
2. Build a Killer Business Profile
Since all of your advertising will lead back to your business’ profile it is ultimately the most important. We recommend following the three C’s:
Clean: Make sure that any information you input into LinkedIn is in its correct place and that you don’t have to search around for information. Keep on the lookout for any incorrect or outdated information that you have to delete.
Captivating: Business’ will visit your page with the thought, “Do I want to do business with this company?” so you’ll want to make sure that you have your identifying factors displayed on your profile. This will include your brand, your skills, and the reason that your company stands out above the rest.
Complete: LinkedIn has a really cool feature that lets you know how complete your profile is. When you’ve added all the information you can think of to your profile, check out your completion percentage and take their recommended steps to build your profile up to 100%.
3. Define Your Advertising Goals and Audience
As with any marketing initiative defining your goals is a good place to start with your LinkedIn advertising. Do you want to raise your brand awareness? Maybe you want to generate more leads. How about increasing your sales?
Once you define your marketing goals, defining your audience becomes even easier. Ask yourself, “Above anyone else, who do we want to see our message?”
4. Optimize Your Company’s Page for Search
Although LinkedIn is already well-optimized for people already looking for you, there are a few things you can do to help the process along.
Link To Your Website: The easiest way to help your search optimization is by linking your company’s website, blog, social media pages, and any other marketing platforms to your LinkedIn page. Don’t forget to link your personal profile to the company page - and encourage your employees to do the same!
Share Relevant Content: LinkedIn, at its core, is a social media platform so content and engagement matters. The more relevant content you share and the more your followers interact will boost your Google indexing and allow your company to be higher up in the Google searches.
Include Keywords: It’s important for SEO to pick up on the keywords that define your company, so be sure to incorporate your keywords into your company’s profile.
5. Increase Your Followers
While this may seem like a daunting task, it’s easier than you think! Try starting by connecting with your employees, friends, and family. Next move on to inviting customers and partners. A good way to do this is through newsletters, emails, blogs, and other digital marketing materials.
Pro Tip: Try adding a Follow button to your website to capture anyone that lands on your company’s website. Click here to get started!
6. Share Relevant Content
It may be tempting to post content that is “salesy” and promotes your products or services, this type of content doesn’t do well on LinkedIn. The goal is to post content that is attractive and will encourage engagement with your followers.
LinkedIn has provided these examples when considering what content to post:
“There are three types of thought leadership:
Industry thought leadership. Your perspective on news and trends.
Organizational thought leadership. Embodied in the vision and ethos of your company.
Product thought leadership. Centered on being the best solution for your customers.”
7. Use Media To Increase Engagement
Did you know that media and graphic garner over six times more engagement across social media platforms? That’s because our brains process media faster than text. By adding media - such as pictures, infographics, videos, and presentations - you can more effectively boost your page’s engagement.
8. Sponsor You Highest Engaged Posts
If you notice that one of your posts is garnering more engagement from your followers considering putting some money behind it to promote it to even more potential followers. Sponsored posts offer even more options to attract your target audience by giving you targeting options, having your content seen on all digital devices, and allowing you to track the leads you are gaining with conversion tracking.
Advertising on any platform maybe a little scary at first, but by following these easy tips you can become a master of LinkedIn advertising in no time!